A new single, in front of listeners in Poland

Where it started

Darya is a singer and songwriter from Oława, in Poland. She describes her music as experimental pop, blues and soul, and she released her single DULCE on 9 October 2026.

She already had adverts running on YouTube. They were run from someone else’s account, and she had never had a report on them. We started there, with a read only look at that advertising, and told her plainly what we found.

We run Facebook and Instagram adverts for some clients, quoted per job, alongside our Google Ads management. Darya’s job was small and clearly defined, which made it a good fit.

What we set up

We set up her adverts on Facebook and Instagram in her own ad account, paid from her own card, so the account and everything it learns stay hers.

There is one campaign for DULCE, shown only in Poland to people aged 25 to 54, because 87% of her Spotify listeners are in that age range. Inside it are three groups of people:

• everyone in that age range, sent to DULCE on Spotify
• people who had engaged with her Instagram, and people like them, also sent to Spotify, with her current followers left out on purpose
• everyone in that age range again, sent to the music video on YouTube

There were five short vertical advert videos. One is the chorus from her music video, in the director’s own vertical cut. The other four we cut from Darya’s own footage: a reaction clip, a walk, a mirror shot and Darya singing to camera. We wrote the Polish advert text for each one.

The adverts run in the Facebook feed, in Facebook and Instagram Stories, and in Facebook and Instagram Reels. They went live at about 12:20pm UK time on 16 October 2026.

What the adverts did

We checked the adverts every day and sent Darya plain English updates, with a six page report at the end of the first week, on 23 October. On 28 October we read the figures for 16 to 27 October 2026:

• The adverts reached 26,239 people in Poland aged 25 to 54, and were shown 39,627 times.
• They brought 2,161 visits to DULCE: 1,482 to the song on Spotify and 679 to the music video on YouTube.
• The ad spend was £96.50, an average of about 4.5p a visit. Before launch we had planned for 15p to 23p a click.
• The music video chorus was the clear winner. It brought 1,541 of the 2,161 visits.

A visit here is what Meta calls a landing page view: the Spotify or YouTube page fully opened after someone tapped an advert. It is not a play. All the money on this page is in pounds, converted at the European Central Bank’s average rate for 16 to 27 October 2026.

Being straight about plays

Spotify only counts a play once someone has listened for 30 seconds. Darya’s own Spotify figures showed that many of the visits were not turning into plays, and we said so plainly in the week one report. So we do not claim the adverts grew her streams, her listeners or her followers.

What we changed on 26 October

• We paused the three weakest videos and put the budget behind the music video chorus and the reaction clip. The music video stays on in every group.
• The reaction clip did not play DULCE, so we made a new version where the song comes in halfway, and added it next to the original.
• The daily budget went up from about £7.66 to about £13.41.
• We added a new group of adverts on Instagram Stories and Reels, shown to people in Poland aged 25 to 54 who do not already follow her, to grow her Instagram following. In its first two days, 26 and 27 October, it brought 81 visits to her Instagram profile at about 6.5p each. We have no verified follower figure, so we are not giving one.

What comes next

The campaign runs until 14 November 2026, so these figures will grow. The report for the first 30 days is due around 15 November, and its figures will go on this page with their dates. The stills above are ready for the Instagram feed, and as of 28 October they are not running as adverts.