Cinematic video and artwork for products worth looking at

What it actually is

Tommy works from photos of your real product and a look we have agreed with you, creates the shots, keeps the ones that work, and edits and finishes them into an advert or a still.

The finished piece looks like high end 3D and CGI advertising, the style used for a lot of the car, phone and drinks adverts you have seen. CGI stands for computer generated imagery.

It is made in four stages:

• Direction. The look, the light, the camera moves and the mood are agreed first, as style frames or a storyboard, so there is a plan before anything is made.
• Creation. The shots and stills are created from your product photos and that agreed look. Most shots take several attempts, and only the right ones are kept.
• Editing and finishing. The shots are cut together, colour graded and given titles, sound effects and your branding. If any part of the piece was filmed, it is brought in here.
• Checking. Every shot your product appears in is checked against the real thing before you see it.

The traditional way to get this look is a studio, a crew and a day of everyone’s time. We get there without them, which is what brings it within a budget a local business can justify.

Sound and music

What we make is the picture: the video, the artwork, the concepts and the visuals. Sound effects can be added to any piece: the pour, the sizzle, the whoosh as the product turns.

Music is not part of the standard piece. If you want music made for it, we can make custom music at extra cost, quoted before we start.

What it can show that a camera cannot

• Lighting a studio cannot get. Light that moves through the shot, reflections placed where they flatter the product, and everything except your product softly out of focus.
• Camera moves no rig could make. Through a gap, round the product in one unbroken move, at any speed.
• Places you could not film. A mountain top, a storm, a kitchen that does not exist, with no travel and no set to build.
• Liquid, steam and particles. Liquid pouring, steam rising, fabric moving and particles catching the light.
• Versions without a reshoot. A new colour, size or seasonal label made from the same direction, rather than booked as another shoot day.

Where it runs

• YouTube. In-stream adverts that play before and during videos, and vertical Shorts, made to earn attention in the seconds before the skip button appears.
• Google Ads. Video campaigns, and Performance Max, which runs across YouTube, Search and Google’s other placements and uses your video wherever it can. If you give it no video, Google will assemble one from your images automatically.
• Facebook and Instagram. Reels, Stories and feed adverts, vertical and square, built to stop the scroll with the sound off and reward it with the sound on.
• TikTok. Vertical, sound on, and quick to the point.
• Billboards and digital out of home. Digital out of home is the industry name for the screens in shopping centres, stations, bus shelters and on the roadside. We make stills for printed posters and billboards and animated loops for the screens.
• Your own website. Header loops, product pages and launch pages.

We make the video or the artwork. We can also run it on Facebook and Instagram, through our Meta ads service. We do not run TikTok ad accounts, and we do not book billboard or screen space. Otherwise, posting the video and paying for the placement is done by you, or by the media owner, the company that owns the board or the screen.

If you want Google Ads run as well as made, that is our Google Ads management. For Facebook and Instagram, that is our Meta ads service, and you can see what we did for Darya Frączek’s new single. TikTok adverts you run on your own account.

Where this works hardest

Food. A pizza base being stretched in front of a wood oven, steam catching the light, sauce moving. Food advertising lives or dies on whether it looks good moving, and moving is exactly what a photograph cannot do.

Product launches. A new product that nobody has seen yet, revealed properly, with the camera doing the work.

E-commerce. A clip for each colourway, and clean images for your listings, each checked against the real product.

Promotions. A campaign that needs to look like the brand spent money on it, without the brand having spent money on a studio.

Ideas that are not made yet. A product still at the design stage, a new pack, a shop fit, a campaign pitch. A concept visual shows people what you mean far faster than a description does.

Being straight about what this is

Most of what we make is created rather than filmed, and we will always tell you which parts of any piece were created and which were filmed.

That matters for two reasons. It is honest, and honesty is the whole basis of how we work. And it is also the selling point, because it is what puts a cinematic thirty second spot inside a budget a local business can actually justify. A production company quoting you for a studio, a crew and a day of everyone’s time is not doing something better. They are doing something more expensive.

We also check that your product is shown as it really is. A created image can get details wrong: an extra button, a label with the wrong words on it, a lid that does not match. We check every shot your product appears in against the real thing, and fix or remake anything that is wrong. An advert that shows a product differently from how it really is misleads the people buying it.

What we will not do is pass created footage off as real footage of your actual premises, or put invented people in a clip and let anyone think they are your staff.

Seeing it

There are three videos further up this page. The first is a 9 second advert for Ola Coffee & Brunch, a real café, shown with the café’s agreement. The other two are demonstrations made this way: one vertical with sound, built for Reels and TikTok, and one short silent loop of the kind that sits in a page header. Under them are twelve concept adverts for ELEVANTAE itself.

That is the honest way to judge this service. Watch them rather than take our word for it, and turn the sound on for the pizza one, because half an ad is the half you can hear.