Meta ads, on Facebook and Instagram
Adverts on Facebook and Instagram, for people who are not looking yet
Google reaches people already searching. Meta ads reach people nearby while they scroll, with your photos and video. We set up your adverts in your own account, count the enquiries properly, and run them for a flat monthly fee.
How it works
Meta shows your adverts to people who have not started looking
Why us
The adverts and the counting come from the same two people.
Meta ads
What it costs
One setup, then a flat monthly fee. Every price is fixed before we start.
Your ad budget is paid to Meta directly and is separate from our fees.
Start here
Meta Ads Setup
£500with conversions set up to your website or CRM
£300with no website to connect
Tested end to end, in 1 to 2 weeks
One off. We set up your ad account, build your audiences and make your first adverts. If you have a website, we also make sure the enquiries and sales are counted.
What is included in the Meta Ads Setup
- Your ad account in your own name, paid from your own card
- Audiences built around your area and the people who buy from you
- Your first adverts made from your photos and video, with the words written for you
- Adverts sized for the feed, Stories and Reels
With conversions, at £500, also
- The Meta pixel on your website, and the Conversions API where it suits your site, so each enquiry or sale counts once
- Your CRM connected, where you use one
- Your cookie consent checked, so the tracking only runs for visitors who agree, as UK GDPR and PECR, the UK rules on personal data and cookies, require
- End to end testing before anything goes live
- A written handover document listing what is counted and how, so you are never locked in to us
Everything stays in your own account, whoever runs it next.
Meta Ads Management
£200 to £325a month, up to £1,000 of ad spend
Above £1,000 a month of ad spend, a fixed monthly fee, quoted for your account. Never a percentage of your spend.
Monthly, with 30 days notice to stop
Your adverts looked after every month. People tire of seeing the same advert, so the job is to keep moving the budget towards what works and to replace what has stopped working.
What is included in the Meta Ads Management
- Adverts checked, with the budget moved towards the ones that are working
- Weak adverts paused, and new ones tested against the best
- New adverts made from the photos and video you send us
- Audiences reviewed, so you stop paying to reach people who will not buy
- Budget pacing, so the month's budget lasts the month
- A plain English report each month: the money spent, the people reached, the enquiries or sales, and what we changed
If you have a website, your enquiries and sales need counting before we run your adverts.
Your ad budget
You can start from around £5 a day. Below about £10 a day, Meta is best used to make local people know your name. If your whole budget is £300 a month, we usually suggest putting it into Google first.
Give new adverts two to three weeks. Meta needs that long to learn who responds, so the first days are not a fair test. After that it comes down to what you sell, how good the pictures are and what you are offering.
How we charge
Our fee does not go up when your budget does, so we have no reason to push you to spend more. Management is a monthly fee, with no long tie in and 30 days notice to stop. As a guide, £200 a month at around £300 of ad spend, £250 at £600 and £325 at £1,000.
Conversions come first. If you have a website, your enquiries and sales need counting before we run your adverts. If they are not counted yet, the setup does that first. With no website there is nothing to connect, so we report the visits and messages Meta can see. Without that, we would be guessing which adverts bring customers and which only bring likes.
We will not promise a number of enquiries or a return. Nobody honestly can. You see the figures every month, good or bad.
Who this is for
Right for you if
Businesses with something worth looking at, such as food, beauty, events, shops, new openings and offers, and anyone already on Google Ads who wants more local people to know their name.
Probably not us if
You want a guaranteed number of enquiries or a guaranteed return. Nobody can honestly offer those. Or your whole budget is around £300 a month and people already search for what you do: put it into Google first.
A real campaign
What we did for Darya's new single
Darya Frączek is a singer and songwriter in Poland. We ran Facebook and Instagram adverts for her single DULCE, in her own ad account and paid from her own card.
16 to 27 October 2026, from Meta's own reporting
- visits to DULCE on Spotify and YouTube from the adverts
- 2,161
- average cost per visit
- 4.5p
- people reached in Poland, aged 25 to 54
- 26,239
- total ad spend
- £96.50
What these figures do not show
A visit is someone opening the Spotify or YouTube page after tapping an advert. It is not a play. Darya's own Spotify figures showed that many of the visits were not turning into plays, and we said so plainly in the first week's report. So we do not claim the adverts grew her streams, her listeners or her followers.
Process
What happens next
A short call
Twenty minutes about what you sell, where your customers are and what a new customer is worth to you. If Google would suit you better, we will say so.
The setup
We set up your ad account in your own name, build your audiences and make your first adverts from your photos and video. If you have a website, your conversions are set up too. That is £500, or £300 with no website to connect. It takes 1 to 2 weeks.
Going live
You check the adverts and add your own card, so you pay Meta directly. Allow two to three weeks at the start for them to gather data.
Management
We check the adverts, move the budget towards what is working and replace what is not: £200 to £325 a month up to £1,000 of ad spend, and a fixed fee, quoted, above that. You get a plain English report every month, with 30 days notice to stop.
Questions about Meta ads
What is the difference between Google Ads and Meta ads?
Google Ads reach people already searching for what you do. Meta ads reach people on Facebook and Instagram who are not looking yet, in the area you choose. You pay Google mostly per click, and Meta mostly per thousand views. Someone on Google is closer to buying. Someone on Instagram may be seeing you for the first time, so fewer act straight away, and it takes good photos or short video to stop them scrolling.
Which should I start with?
If people already search for what you sell, usually Google, and with around £300 a month in total we would put it there first. Meta suits things people buy with their eyes: food, beauty, events, a new opening or an offer. The two also work well together, because people who have seen your name on Instagram are more likely to recognise it when they search.
Do I need a website?
No. Your adverts can send people to your Instagram or Facebook page, or somewhere else that suits you, as Darya's adverts sent people to Spotify and YouTube. With no website to connect, the setup is £300. If you do have a website, the setup is £500, because we set up conversions so your enquiries and sales are counted.
How much should I spend on the adverts, and who do I pay?
You pay Meta directly, on your own card. None of that money comes to us, and our fee is never a percentage of it. You can start from around £5 a day. Below about £10 a day, Meta is best used to make local people know your name. If your whole budget is £300 a month, we usually suggest putting it into Google first.
Who makes the adverts?
We do. We make your first adverts from your photos and video and write the words, and new ones each month from what you send us. If you want something made from scratch, that is our video adverts service, quoted on its own.
How long before I see results?
Give it two to three weeks before you judge it, because Meta is still learning who responds. After that it comes down to what you sell, how good the pictures are and what you are offering. Nobody can honestly promise a number of enquiries or a return, and we will not. You will see every month what was spent, what it brought in and what we changed.
What happens if I stop working with you?
You keep everything. Your ad account is in your name and paid from your card, so the adverts and everything the account has learned stay yours. Management is monthly, with 30 days notice to stop.
Do you run TikTok adverts too?
No. We make video for TikTok, and you run those adverts on your own account.
We work face to face across Wolverhampton and the West Midlands, and remotely with businesses anywhere in England. Running your adverts needs only access to your accounts and your website, so it works the same wherever you are.
Tell us what you want your adverts to do
Tell us what you do and who you want to reach. Setup is £500 with conversions, or £300 with no website to connect, and management is £200 to £325 a month. We reply within one working day.